yves saint laurent name change | why did st laurent rebrand yves yves saint laurent name change YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name.
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HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are .
As we reported yesterday, Slimane’s decision to change the name of the fashion house was an effort to recapture the original spirit of Saint Laurent’s first foray into ready-to-wear in 1966. YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name.
Yves Saint Laurent" and the YSL vertical monogram logo would remain for accessories and its L'Oréal-owned cosmetics line. Slimane drew inspiration for the name change from the ready-to-wear line Rive Gauche ' s name when it first launched, " Saint Laurent Rive Gauche ". French fashion house Yves Saint Laurent is undergoing a name change to Saint Laurent Paris.
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Last month Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent‘s ready-to-wear line as Saint Laurent Paris, and now the first images of the rebranding have emerged online.
Fashion house Yves Saint Laurent is to change its name to Saint Laurent Paris as of spring-summer 2013. The change, which was confirmed by the label on Thursday, marks the start of Hedi Slimane’s time at its helm – which will see the fashion house revisit its early branding.Creative Director of Yves Saint Laurent Hedi Slimane has changed the label's name to Saint Laurent Paris, in a move to make the 50 year-old brand more 'youthful and modern'. PARIS — Hedi Slimane’s makeover of Yves Saint Laurent is gathering steam — and will extend to its moniker. WWD has learned that the designer plans to change the name of the fashion house.
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . As we reported yesterday, Slimane’s decision to change the name of the fashion house was an effort to recapture the original spirit of Saint Laurent’s first foray into ready-to-wear in 1966. YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name.
Yves Saint Laurent" and the YSL vertical monogram logo would remain for accessories and its L'Oréal-owned cosmetics line. Slimane drew inspiration for the name change from the ready-to-wear line Rive Gauche ' s name when it first launched, " Saint Laurent Rive Gauche ". French fashion house Yves Saint Laurent is undergoing a name change to Saint Laurent Paris.Last month Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent‘s ready-to-wear line as Saint Laurent Paris, and now the first images of the rebranding have emerged online.
Fashion house Yves Saint Laurent is to change its name to Saint Laurent Paris as of spring-summer 2013. The change, which was confirmed by the label on Thursday, marks the start of Hedi Slimane’s time at its helm – which will see the fashion house revisit its early branding.
Creative Director of Yves Saint Laurent Hedi Slimane has changed the label's name to Saint Laurent Paris, in a move to make the 50 year-old brand more 'youthful and modern'.
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yves saint laurent name change|why did st laurent rebrand yves
